Retrospective on the Covéa Commercial Plan
A road show, what’s that?

A road show is usually a promotional tour repeated over several dates in order to promote a simple message.

Introducing magic into this channel of communication helps to create a bond and emotion, and thus leave a lasting impression on the customer experience.
Participants have a great time and will therefore speak positively and meaningfully about the brand.

Covéa’s Life group, brings together its MMA, MAAF and GMF sales forces. Each group with a specific key message and targeted interventions. Systematic consideration of the graphic charter. The enhancement of the interlocutors and of the person who speaks.

When deploying its commercial plan, Covéa relied on the expert teams of the Open Zone agency to energise the plenary sessions.

Each plenary session is punctuated by four interventions to give a bubble of oxygen.
The show goes from date to date with a grand finale for the last plenary.

A mission on several dates all over France.
Often closed by a magic on Ipad during the cocktail reception

A challenge during which all the teams present leave with stars in their eyes.

What if your next annual meeting was like a real show with targeted and playful interventions?

Here is the added value of using a magician

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